By Brett Bodner  |  IBT

Michael Strahan spent his entire NFL career with one franchise. However, after four years of being a part of “Live With Kelly and Michael,” the former defensive end is ready to join a new team in his TV career.

A photoshoot of a mother breastfeeding her two small children is going viral. Chelsea Craig, the mother in the images, is shown breastfeeding her two daughters, Addy and Emilynn, in photos taken by professional maternity photographer Mae Burke.

The 28-year-old mother enjoyed the images Burke took. “I look at the expressions on my girls’ faces and my expressions towards them, and it’s a feeling that I get,” Craig told People. “[Mae] put feelings into images. I told her, ‘I want you to get us living life, and what it feels like for me to be their mother.’ When I saw the pictures, it was just that.”

Burke is a mother of three children, and started her photography career in a unique way. “I thought breastfeeding photography could be a way to separate me from the masses of photographers in Fort Worth,” the photographer told Buzzfeed News.

While the pictures make a statement about the hotly contested topic of public breastfeeding, Craig does not consider herself someone that wants to force others to accept her views on breastfeeding.

“I’m very confident in the decision that this is what’s right for us,” the mother told People. “I consider myself a supporter of women’s rights and the choices that we make as moms. For some, that’s breastfeeding until the kid is 7, for some that’s breastfeeding until the kid is 2 weeks, for some it’s not breastfeeding at all, and that’s okay with me.”

In February, several breastfeeding mothers held a protest at a food court in Australia, when a woman was told to leave for publicly breastfeeding her child.

A fashion model born without her left forearm is championing diversity on the runway and in ad campaigns.

On the heels of Jillian Mercado’s appearance in a Beyonce campaign, English model Kelly Knox is part of a growing movement encouraging brands and magazines to showcase people with disabilities.

“When people think of diversity in fashion, they think of size,” Knox, who lives in London, told TODAY. “They think about color. Maybe they’ll think about age. But they don’t really think about disability. And I think disability should be part of the diversity agenda that has to be addressed in fashion.

“People say there aren’t enough black models on the catwalk, or there aren’t enough plus-size models on the catwalk, but you do see them,” she continued. “We’re still the most invisible group.”

Fashion figures like Mercado (who has muscular dystrophy) and Knox hope that changes soon — and that what has happened for plus-size models can also happen for people with disabilities. Knox, 31, recently launched a campaign, Diversity Not Disability, that urges modeling agencies, advertisers and fashion publications to ask themselves why they’re not working with more models who have disabilities.

“It’s in the best interest of these brands and these ad agencies to include people with disabilities,” Knox said. “They would get more money!”

Growing up, “I never had to use the word disabled,” Knox said. “I felt it was quite a negative word. I just didn’t see myself that way. My friends didn’t. My family didn’t.”

Unfortunately, not all young women have the same confidence, something Knox knows all too well. Her big break was appearing on a British fashion TV show about eight years ago, and since then she’s gotten many messages from girls who struggle with confidence related to their disabilities, often similar to her own.

“I was in a club once with my friends, and another girl came up to me and said, ‘I think you’re really brave,'” Knox recalled. “And I said, ‘What do you mean?’ And she took her coat off and she had the same missing arm. I thought it was really sad — she should be out enjoying herself with friends, and she didn’t feel confident or secure enough to have her arm on show. She was hiding it with the coat.”

Another girl told Knox she felt she had to wear a prosthetic arm to fit in. “She felt like she needed to wear it to look normal,” Knox said. “She wanted to go to university, but was very frightened to meet new people and asked for advice.”

That girl got back in touch with Knox four years later and reported that she was enjoying college, had made new friends and wasn’t wearing the prosthesis.

Knox herself has never been a fan of unnecessary prostheses.

“When I was little, I hated using it,” she said. “My mom told me a story: we were in the post office, and I was in a pram, I was very small, and I actually took my arm off and threw it across the post office. That’s how much I liked it!”

“If it’s a leg, of course, you need two legs to walk,” she continued. “But with an arm, it just felt like it was there to make me look like a normal person, and I’m too real for that.”

Besides, she said, imperfections are what make us beautiful.

“We don’t live in a perfect world,” Knox said. “And if it were perfect, it would be pretty boring.”

ALYA MOORO | REFINERY29

You’d think that Muslim women somehowjust started focusing on their sartorial choices, considering leading designers and international brands have only very recently recognized the significance of this crucial consumer group. How puzzling, then, that the fashion industry would likely “collapse without their patronage,” as Kimberly Chrisman-Campbell wrote in The Atlanticearlier this year. 

That patronage equates to a substantial amount of spending: According to the 2015-2016 State of the Global Islamic Economy Report, Muslim consumers spend an estimated $230 billion on clothing, a figure that’s estimated to reach $327 billion by 2019. That’s more than the current clothing markets of the U.K. ($107 billion), Germany ($99 billion) and India ($96 billion) combined. 

“For years, the mainstream fashion industry [has been] missing a trick,” Reina Lewis, professor of cultural studies at London College of Fashion UAL and author of Muslim Fashion: Contemporary Style Cultures, told Vice’s Broadly. 

But change is, finally, afoot in terms of the industry being mindful of Muslim customers. As of last week, British retailer Marks & Spencer will stock burkinis (that’s a controversial move, though); Dolce & Gabbana has unveiled an abaya collection, and Uniqlo recently released a range of hijabs and more modest clothing designed by British-Japanese designer Hana Tajima. DKNY, Oscar de la Renta, Tommy Hilfiger, and Mango have also designed one-off collections around Ramadan. Muslim fashion is apparently one of the industry’s fastest growing sectors, estimated to be worth more than $177 billion by 2020. With 29% of the global population projected to be Muslim by 2030, according to Al Jazeera, the importance of appealing to this demographic is clear. 

And the fashion aesthetic is about far more than just wearing (or not wearing) a hijab, but about facilitating a modest way of dressing, and that isn’t always easy to access in Western stores. “Mainstream fashion tends to be more geared towards something that is a very sexualized version of what beauty is,” Uniqlo’s modest clothing designer, Hana Tajima, told Dazed. 

As a result of demand without much supply, a growing number of Muslim designers have been starting their own labels and portals, such as Modanisa, a Net-a-Porter type website for women who want to dress modestly. These endeavors are often quite successful. 

“There’s a growing Muslim middle class who love brands and love consumption,” Shelina Janmohamed, cofounder of Ogilvy-Noor, the world’s first Islamic Branding agency, told Refinery29. “They’re looking for brands to reach out to them, and [the ones that don’t] are going to be left behind by the ones that do.” 

So it appears they are trying. Uniqlo has been praised for collaborating with a Muslim designer, on its collection for a Muslim audience, and Dolce & Gabbana is the first global luxury brand to create a new product specifically for Muslim consumers. It has even promoted the items as part of its mainstream media presence (as it should!), with abayas featuring heavily on the brand’s Instagram account alongside the usual mix of backstage shots and catwalk collections.

Shelina explains that there’s been a shift toward understanding, at last, that Muslim women want to see themselves reflected in brand communications, citing H&M’s use of veiled model Mariah Idrissi in one of its 2015 campaigns. 

But there’s still room for improvement, particularly in terms of how Muslim fashion is marketed. “When the advertisement first came out everyone said, ‘OMG, you’re the first Muslim model in hijab!’ And I was like, ‘Really?’” Idrissi told Refinery29. “It’s a bit shocking that it’s never happened until 2015.”

Indeed, the marketing is arguably just as important as the designs themselves in catering to a Muslim demographic. “You can compare it to catering to plus-size women. What is almost more important than separate ranges is actual representation of women who aren’t a size 6… Having a range is just one small part of it,” Nafisa Bakkar, cofounder of amaliah.co.uk, a curated platform for Muslim fashion-seekers, told Refinery29.

It’s not abnormal that fashion brands are targeting different demographics. As Susan Sabet, founder and editor of Pashion, an Arabic- and English-language fashion magazine, explains: “This is just a continuation of the data-driven marketing strategies implemented before in key luxury markets, such as Japan, India, and China. Now, it’s the Middle East’s turn.” It’s only logical that brands go where the money is. 

With global trends spreading ever more quickly these days, fashion is becoming a melting pot of its own; influences come in from — and go back out to — the whole world. And this globalization of style is a crucial step in moving us away from the beauty standard that idealizes a hyper-sexualized, size 0, mainly white image in favor of a more inclusive one. Reaching out to Muslim consumers is a piece of that progress that — overdue as it may be — is a welcome change.